Copycat Brands and How They Perform
The word “copycat” is almost never used positively – but for some products, especially one that imitate smartly, it becomes a very lucrative option to take.
Business
Business
3 Industries that are ripe for ‘OYO-fication’
- by μReview
- April 6, 2022
Can the ‘OYO model’ be emulated across brick-and-mortar industries to drive significant value and (eventual) profits?