Copycat Brands and How They Perform
The word “copycat” is almost never used positively – but for some products, especially one that imitate smartly, it becomes a very lucrative option to take.
Business
Business
Leadership
Shattering the glass ceiling – India’s richest self-made women
- by μReview
- November 17, 2022
Women-owned enterprises are playing a leading role in society by generating employment, bringing in demographic shifts & inspiring the next-gen women founders.
Business
Technology
The future of India’s e-scooter industry
- by μReview
- July 18, 2022
The Indian EV sector is buzzing- consumers are embracing EVs as fuel prices surge. One exciting & relatively new industry segment is the e-scooter rental market
Business
Economy
Jhunjhunwala’s Riskiest Bet: Will Akasa Air Take-Off?
- by μReview
- June 1, 2022
Rakesh Jhunjhunwala’s ‘Akasa Air’ is slated to soar this year. But given the turmoil since the pandemic, all fanfare must be taken with a pinch of salt.
Business
Technology
Games, Not Gamification: The Next Frontier In Edtech
- by μReview
- May 12, 2022
To say that the $4 billion Edtech industry is booming is an understatement – but content digitization does NOT equal better learning experiences. So what does?
Business
Do Economic Sanctions Work? (The Russo-Ukraine Version)
- by μReview
- April 15, 2022
In international policy, sometimes there are no good options. & from the list of really bad options available, economic sanctions are undoubtedly the least bad.
Business
3 Industries that are ripe for ‘OYO-fication’
- by μReview
- April 6, 2022
Can the ‘OYO model’ be emulated across brick-and-mortar industries to drive significant value and (eventual) profits?